Creative Genius

How to generate brilliant ideas

Rory Sutherland

A masterclass in creativity and fresh thinking
Case studies from the world’s biggest brands
Forget reason and learn to embrace the irrational

Tuesday 29 September 2020 | 9:30 am
Zoom
1h 30mins

In order to fully participate in this virtual event, you will need a Zoom account, a webcam and microphone.

Make an enquiry Find out about membership

Creativity

About Creative Genius

Rory Sutherland will explain how to generate brilliant ideas, solve problems creatively and successfully influence the world around you.

You’ll discover why the very best business ideas don’t make rational sense. Great ideas make people feel more than they make them think.

Using jaw-dropping case studies from his work and research with the world’s biggest brands and influencers, Rory will reveal how to get ahead as a manager and leader in the modern world.

About Rory Sutherland

At this virtual event, Rory Sutherland explored how to generate brilliant ideaVice chairman of Ogilvy UK, Rory Sutherland is widely regarded as an advertising legend. He writes the Spectator’s ‘Wiki Man’ column and presents Thought Cages for BBC Radio 4.

Rory's TED talks have over 7 million views. In his first book, Alchemy he blends cutting-edge behavioural science, gripping stories and a touch of branding magic. Rory lives in the former home of Napoleon III - unfortunately in the attic.

Huge thanks for yesterday's session, I’m still buzzing from it and reflecting on how impactful it was for a virtual event.

Featured Book

Guests will receive a complimentary copy of Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity by Rory Sutherland, published by WH Allen (RRP £9.99).

Speak to us about joining London Business Forum

Want to know more? We'd love to hear from you and tell you more about how Membership can work for your company (or team). Whether it's your management team who could benefit from high quality thought-leadership, or your emerging talent who need to equip themselves with the right skills for the future, our events deliver world-class learning. Get in touch for a demo today.

Make an enquiry Request a demo