Past Events

November 2009

Innocent Branding: Lessons in creative brand building
Speaker:
Dan Germain
Thu, 12 Nov 2009
Innocent started making smoothies in 1999 and from selling 24 bottles on the first day now sells millions every week. Dan Germain, head of creative, recounts Innocent’s journey and explains that by thinking differently a successful brand can be built from absolutely nothing.
Customer Service... Live!: Real-time lessons in customer experience
Speaker:
Larry Hochman
Thu, 12 Nov 2009
Former director of customer service at Air Miles, Larry Hochman looks at what it takes for companies to provide better value in a world where everything can simply be googled and loyalty cards have become a commodity. Larry specifically explores the “under-promise and over-deliver” strategy.