Past Events

March 2009

Marketing Judo: Boost sales and marketing on a shoestring
Speakers:
Richard Richardson
Stephen Brown
Thu, 5 Mar 2009
Two very different speakers shake up the way we think about marketing. The “Antichrist of Marketing” Stephen Brown inspires us to challenge the status quo, while Richard Richardson, who transformed Harry Ramsden’s, talks us through the power of Marketing Judo.
Blue Ocean Strategy: How to survive a downturn
Speaker:
Renée Mauborgne
Thu, 5 Mar 2009
Professor Renée Mauborgne shares insights from Blue Ocean Strategy, her bestselling book. Traditional strategies for excelling have focused on fighting for existing demand but companies should shift their focus away from the competition and onto creating new market space.