Past Events

May 2008

Marketing Strategy: Essential lessons in marketing
Philip Kotler
Thu, 22 May 2008
Philip Kotler, the undisputed heavyweight champion of marketing, discusses how the relationship between companies and their customers has changed. He surveys the latest thinking on branding and gives unparalleled advice on how to make the new marketing paradigm work for you and your organisation.
Losing My Virginity: Lessons from the founder of Virgin
Richard Branson
Fri, 16 May 2008
A hero to entrepreneurs and any business person worth their salt knows his life story. Sir Richard Branson shares the business principles which have been fundamental to his extraordinary success: high-quality service, boldness, a sense of fun and an emphasis on making employees feel rewarded.
Trends: The future of business
Magnus Lindkvist
Thu, 15 May 2008
With the help of a ukulele and The Jetsons cartoon, Magnus Lindkvist inspires us to embrace our own uniqueness. At this thought-provoking event, the Swedish futurist demonstrates that being boring is no longer an option: businesses must show wild imagination to retain their competitive advantage.
Organisational Change: A case study
Nicholas Montagu
Thu, 15 May 2008
Sir Nicholas Montagu shares some of his best advice for managing change. Whether it is dramatic or minor, stakeholders need to be aware of the rationale and, if you're leading the change initiative, everyone must feel a sense of ownership over the process - show appreciation for people's concerns.