BRAND Sense: BRAND sense
Tue, 17 May 2005
At this event, Martin Lindstrom, International business leader, reveals how the world's most successful companies integrate all five senses when building brands. Appealing to touch, taste, smell, sight and sound brings branding to the 21st century and provides significant results.
Quality, Quality, Quality: A passion for quality
Tue, 10 May 2005
Gordon Ramsay, internationally renowned chef, shares advice from his experiences in business that are applicable beyond the kitchen. From this event at the BFI Imax, Gordon’s tips include “avoid being trendy” and “never take customers for granted”.