6 Secrets from the Science of Persuasion (virtual event)

Our virtual events bring the inspirational, fun and engaging experiences the London Business Forum is known for online. You can expect the same mix of great ideas alongside new levels of interaction and engagement, taking full advantage of technology.

  • What strategies are most successful in differentiating yourselves from the competition?
  • How do you develop meaningful, productive and commercially successful relationships?
  • How do you do this when decision makers are overwhelmed, cautious and spread across different departments, cultures and time zones?

Learn how to become skilled in the science of ethical influence and persuasion. The ability to capture attention, convince the undecided, influence decisions and persuade people to say 'Yes' isn't just a skill born to a lucky few. It is a learnable science and the researchers who study it have uncovered a universal set of rules that any professional can apply to increase the chances of a positive outcome.

International bestselling author and influence researcher Steve Martin returns to the London Business Forum to help you put the psychology of influence into effective practice. Achieve your business goals with some small and simple changes to your approach.

In order to fully participate in this virtual event, you will need a Zoom account, a webcam and microphone. The session will be recorded but will be available only to those who have booked a place on the webinar.

Steve Martin's picture
Steve Martin

Steve Martin is co-author of the Royal Society nominated international bestseller Yes! 60 Secrets from the Science of Persuasion. His books have sold over 1 million copies worldwide and been translated into 27 languages. He is Chief Executive of Influence At Work UK and co-directs the Programme of Behavioural Science for Colombia University. Steve’s work applying behavioural science to business and public policy has been widely featured in the national and international press and his business columns are read by over 2 million people every month.