Yes

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Secrets from the science of persuasion

  • Learn how to persuade and influence others
  • Make small changes but enjoy big results
  • Be more effective, successful and efficient

The ability to influence others to say “Yes” to your requests and to persuade them to change is central to your professional and personal success. 

Steve Martin will reveal how small changes can make a big difference to your powers of persuasion. Based on decades of research into the psychology of persuasion and featuring the six universal Principles of Persuasion first identified by his co-author and world’s most cited persuasion researcher Dr Robert Cialdini, Steve will offer up plenty of new and intriguing insights into how to be persuasive both inside and outside of your organisation in entirely ethical and sustainable ways.

Steve Martin

Steve Martin is co-author of the Royal Society nominated international bestseller Yes! 60 Secrets from the Science of Persuasion. His books have sold over 1 million copies worldwide and been translated into 27 languages. He is Chief Executive of Influence At Work UK and co-directs UCL’s Executive Programme in Behavioural Science. Steve’s work applying behavioural science to business and public policy has been widely featured in the national and international press and his business columns are read by over 2 million people every month.