The secrets behind speaking like a leader

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This session will go ahead on the date and time shown. Ideally, we will deliver the event from the venue listed and livestream the session so anyone signed up does not have to attend in person. However, if necessary we will deliver the session virtually via an online platform.

  • Connect emotionally with your audience
  • Take advantage of the power of threes and repetition
  • Use your voice and body effectively

President Barack Obama is widely regarded as one of the greatest speakers of modern times. How does he do it? While Obama might seem to epitomise the modern leader, in fact many of the secrets of his success can be tracked back to ancient rhetoric.

Simon Lancaster will analyse President Obama’s style and how he establishes credibility through his body language, use of gestures and voice. How he connects emotionally, through the use of metaphor, story, and the use of rhetorical repetition, which encourages the acceptance of an idea. President Obama often puts arguments in threes which instantly makes a speaker sound more credible, compelling and convincing.

Leaders who are able to connect emotionally with their people will win hearts and minds and those who don’t, won’t. This inspiring, entertaining and intensely practical session will give you lots of tips and techniques to help you speak like a leader.

Simon Lancaster's picture
Simon Lancaster

Simon Lancaster runs Bespoke, a speechwriting consultancy. He has written speeches for many top politicians as well as the CEOs of HSBC, Unilever and Intercontinental Hotels. He is the author of Speechwriting: The Expert Guide; Winning Minds: Secrets from the Language of Leadership and You Are Not Human: How Words Kill.