How to win hearts and minds

  • Learn the secrets behind the art of communication
  • Influence and persuade people more effectively
  • Become a more inspiring presenter

Did you know there is a secret language of leadership? A timeless set of cues and signals that still determines who reaches the top in politics and business today.

The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. Simon Lancaster will blend ancient rhetoric and neuroscience to reveal timeless communication secrets.

With trust in business and political leaders at record lows, Simon will offer insights into the effects of metaphors, stories, and sound bites on the brain.  This event will reveal how you can win hearts and minds.

Simon Lancaster's picture
Simon Lancaster

Simon Lancaster runs Bespoke, a speechwriting consultancy. He has written speeches for many top politicians as well as the CEOs of HSBC, Unilever and Intercontinental Hotels. He is the author of Speechwriting: The Expert Guide; Winning Minds: Secrets from the Language of Leadership and You Are Not Human: How Words Kill.