How to make new ideas useful

We understand you may have concerns around attending our events in light of the covid-19 pandemic. We continue to monitor the risks carefully and will always follow Government guidance.

This session will go ahead on the date and time shown. Ideally, we will deliver the event from the venue listed and livestream the session so anyone signed up does not have to attend in person. However, if necessary we will deliver the session virtually via an online platform.

  • Learn how to execute great ideas
  • Inspire collaboration to build a bigger brain
  • Use innovation to win more often

Innovation is about practical creativity. It's about making new ideas into something useful. Innovators make the previously impossible possible.

Max Mckeown explores how to move from original insights to new ideas, and from new ideas to successful real-world innovation.

You'll learn how to think differently, create an idea-hungry culture, rid yourself of creativity zombies, escape sharks, ride waves and get to innovation paradise.

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Max Mckeown

Max McKeown is a globally recognised innovation expert. He delivers unique sessions that blend cutting-edge research, practical insights and cartoon style art created live and in person. He is the award-winning author of The Strategy Book, Adaptability and The Innovator’s Handbook.