How to make new ideas useful

  • Learn how to execute great ideas
  • Inspire collaboration to build a bigger brain
  • Use innovation to win more often

Innovation is about practical creativity. It's about making new ideas into something useful. Innovators make the previously impossible possible.

Max Mckeown explores how to move from original insights to new ideas, and from new ideas to successful real-world innovation.

You'll learn how to think differently, create an idea-hungry culture, rid yourself of creativity zombies, escape sharks, ride waves and get to innovation paradise.

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Max Mckeown

Max McKeown is a globally recognised innovation expert. He delivers unique sessions that blend cutting-edge research, practical insights and cartoon style art created live and in person. He is the award-winning author of The Strategy Book, Adaptability and The Innovator’s Handbook.