Brainy ways to be more persuasive

  • Find out how to get people on your side
  • Discover how to be more persuasive
  • Learn the secrets of the influential mind

A core part of our daily routine, personally and professionally, is to influence others. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role?

It turns out we systematically fall back on habits when trying to change how others think and behave. Many of these instincts are ineffective, because they are incompatible with how the mind operates. Tali Sharot will share strategies to get people on your side by understanding how the human brain works.

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Tali Sharot

Tali Sharot is a neuroscientist and the author of The Influential Mind and The Optimism Bias. She is the director of the Affective Brain Lab at University College London and a Wellcome Trust Fellow. Tali regularly writes for the New York Times, Observer and Time Magazine.