Danish insights into why happiness is good for business

  • Trust in yourself and your colleagues
  • Empower people to take responsibility
  • Engage everyone to be part of the core mission

According to a survey by Gallup, 87% employees in the world say that they are “not engaged” in their work. At the same time, Denmark, home of Lego and Maersk, has the highest rate of job satisfaction in Europe.

Denmark regularly tops the charts in terms of where inhabitants and workers feel the happiest. Danish management, centered on employees’ well-being, has remarkably positive effects in terms of productivity, creativity, involvement and loyalty in a world in which firms are fighting for the best talent.

Malene Rydahl passionately exports the lessons of Danish happiness and corporate management. Based on scientific research she encourages companies to focus attention on more purposeful actions, wellbeing and employee engagement to obtain better results.

Malene Rydahl's picture
Malene Rydahl

Malene Rydahl has almost 20 years of experience in the corporate world, most recently as Director of Corporate Communication for Hyatt Hotels & Resorts in EAME.  Previously, Malene worked for Bang & Olufsen and WPP.  She is now a full-time writer and executive consultant exploring why Danish employees are some of the happiest in the world and why this impacts financial results in such a positive way. Malene is the author of the best-selling book Happy as a Dane.