Effortlessly do what matters most

  • Make one-time choices that eliminate many future decisions
  • Transform tedious tasks into enjoyable rituals
  • Simplify processes by removing unnecessary steps

We all know goal setting is important but where do you start? How can you guarantee you’ll achieve your goals? It all starts with a simple principle: not everything has to be so hard.

We’ve been conditioned to believe that the path to success is paved with relentless work. But working hard is more exhausting than ever. The more depleted we get, the harder it is to make progress. It can feel like we’re working twice as hard to achieve half as much.

No matter what challenges or obstacles we face, there is a better way. Instead of pushing ourselves harder, we can find an easier path. Greg McKeown offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. Discover why some people and teams break through to the next level and others don’t.

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Greg McKeown

Greg McKeown is the CEO of McKeown Inc. Clients include Adobe, Apple, Google, Facebook, Pixar, Symantec, Twitter and Yahoo! Greg's ideas have featured in The New York Times, Fast Company, Fortune, HuffPost and Inc. Magazine. He is among the most popular bloggers for the Harvard Business Review and LinkedIn’s Influencers group: averaging a million views a month. He serves as a Young Global Leader for the World Economic Forum. His first book Essentialism was voted by Goodread as the #1 Leadership and Success Book to Read in a Lifetime and has sold over a million copies worldwide. Greg’s latest book is Effortless: Make It Easier to Do What Matters Most.