Eight principles for innovators

  • Transferable lessons from Starbucks, Tupperware and even Groucho Marx
  • A framework for recognising how and when to act on disruption
  • Practical tools for building confidence around innovation

The most crucial lesson to learn in today’s challenging business environment is how to change the fundamentals of what you do and embrace disruptive innovation. How is it possible to turn what looks like impending disaster into a moment ripe with potential?

The evolution of the music industry and the huge impact of digital streaming platforms offers a trove of insights on how to confront the seismic changes reshaping our work, our play and our minds. Will Page, Spotify’s first chief economist, extrapolates music’s journey into eight guiding principles for innovators within organisations. 

Today’s leaders need to know how to spot and act on disruption. This event will give you the confidence to do just that. 

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Will Page

Will Page is the former Chief Economist of Spotify and PRS for Music where he pioneered Rockonomics. At Spotify he helped redefine catalogue and articulated the global value of music copyright. Will’s work is regularly featured in Billboard, the Economist and the Financial Times. Will is a Visiting Fellow of the London School of Economics and Fellow of the Royal Society of Arts. He recently published his first book Tarzan Economics.