How to influence in a virtual world

Our virtual events bring the same inspiration, fun and engaging experience the London Business Forum is known for online. You can expect the same mix of great ideas alongside new levels of interaction and engagement, taking full advantage of technology.

  • Learn how to persuade and influence others
  • Make small changes but enjoy big results
  • Be more effective, successful and efficient

The ability to influence others to say “Yes” to your requests and to persuade them to change is central to your professional and personal success.

Steve Martin will reveal how small changes can make a big difference to your powers of persuasion. Steve will explore how to use these tools to have more of an impact virtually and ensure you’re just as persuasive remotely as you are face to face.

Based on decades of research into the psychology of persuasion and featuring the six universal Principles of Persuasion first identified by his co-author and world’s most cited persuasion researcher Dr Robert Cialdini, Steve will offer up plenty of new and intriguing insights into how to be persuasive both inside and outside of your organisation in entirely ethical and sustainable ways.

In order to fully participate in this virtual event, you will need a Zoom account, a webcam and microphone. The session will be recorded but will be available only to those who have booked a place on the webinar.

Steve Martin's picture
Steve Martin

Steve Martin is co-author of the Royal Society nominated international bestseller Yes! 60 Secrets from the Science of Persuasion. His books have sold over 1 million copies worldwide and been translated into 27 languages. He is Chief Executive of Influence At Work UK and co-directs the Programme of Behavioural Science for Colombia University. Steve’s work applying behavioural science to business and public policy has been widely featured in the national and international press and his business columns are read by over 2 million people every month.