How to generate brilliant ideas (virtual event)

Our virtual events bring the same inspiration, fun and engaging experience the London Business Forum is known for online. You can expect the same mix of great ideas alongside new levels of interaction and engagement, taking full advantage of technology.

  • A masterclass in creativity and fresh thinking
  • Case studies from the world’s biggest brands
  • Forget reason and learn to embrace the irrational

Rory Sutherland will explain how to generate brilliant ideas, solve problems creatively and successfully influence the world around you.

You’ll discover why the very best business ideas don’t make rational sense. Great ideas make people feel more than they make them think.

Using jaw-dropping case studies from his work and research with the world’s biggest brands and influencers, Rory will reveal how to get ahead as a manager and leader in the modern world.

In order to fully participate in this virtual event, you will need a Zoom account, a webcam and microphone. The session will be recorded but will be available only to those who have booked a place on the webinar.

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Rory Sutherland

Vice chairman of Ogilvy UK, Rory Sutherland is widely regarded as an advertising legend. He writes the Spectator’s ‘Wiki Man’ column and presents Thought Cages for BBC Radio 4. His TED talks have over 7 million views.  In his first book, Alchemy he blends cutting-edge behavioural science, gripping stories and a touch of branding magic. Rory lives in the former home of Napoleon III - unfortunately in the attic.