• Learn from case studies of outstanding marketing organisations including Nike, Google and Apple
• Become the creative force for change and new ideas across your business, driving innovation into profits
• Discover how to be the starting point for strategic thinking, where to focus effort, how to be different, what matters most

How do you stand out, change mindsets, engage people, and sell more? The answers come from radical innovators such as Lego, Crocs, Apple, and even President Barack Obama. Join us as we rethink marketing.

Embrace the practical marketing tools of the future - insight maps, brand blueprints and social networks. Learn about tapping trends, doing an iPod, and how giving stuff away can generate increased profits.

About Peter Fisk:

Peter is the founder of Genius Works and a highly experienced marketer. He has worked with the likes of British Airways, Coca-Cola, Microsoft, M&S, Virgin and Vodafone. His new books Creative Genius and People Planet Profit are published in Spring 2010.

Peter was recently described as "one of the most interesting new business thinkers" by Business Strategy Review.

All guests will receive a complimentary copy of Marketing Genius by Peter Fisk, published by Capstone Publishing Ltd (RRP £14.99).